'TIS THE SEASON FOR ROCK 'N' ROLL WITH MIDI FESTIVALSby MusicDish China Thursday 21 April 2011
MusicDish*China is proud to be a media sponsor for the 2nd year in a row of China's No.1 outdoor rock festival, WHICH is expanding to four cities
Author: Lin Xu, MusicDish*China
The 2011 Midi Festival will start in Beijing, the capital city that has witnessed the birth and twelve years growth of this festival, from April 30th to May 2nd. The festival will be held in Jing Langdao Park in the Mentougou district in west suburbs of Beijing. The performance list for Beijing Midi this year has created a new record, including hundreds of well-known rock bands from both China and abroad.
The legendary American hard rock band Mr. Big will make its first debut in China. Emerged in the late 80s, Mr. Big held its unique style among the hard rock bands. They not only excelled in various extremely technical fast-beat songs, but also whined with their melodic adagios. Their singles 'To Be With You' and 'Wild World' have become the must-listen introductory songs for Chinese rock 'n' roll youth. Mr. Big is sure to arouse nostalgic choruses with their performance in Beijing Midi on May 1st and Shanghai Midi on May 6th.
The ten-year-old punk band Mongol 800 is one of the best rock bands in Japan. They have inspired young people to love life and go after their dreams with their rebellious attitude. Apart from participating in Beijing and Shanghai Midi Festival this year, Mongol 800 will also be performing live with local Chinese bands at both Beijing and Shanghai's MAO Livehouses. Meanwhile, they are donating part of their ticket sales to Japanese Red Cross to help with the earthquake and tsunami relief.
Miserable Faith is often referred to as a milestone in today's modern rock scene in China. On their first debut this year on April 2nd, the band has broken the box record of rock performances in Beijing Live House with their high-quality live shows. Thus far, Miserable Faith has already played the north-western portion of their China tour, including performances in cities like Hohhot, Baotou, Yinchuan, Urumqi, Xining, Lanzhou, Xi'an, Zhengzhou and Anyang. Attesting to their massive appeal, Miserable Faith will be giving the closing performance at both Midi Festivals.
The Montreal-based rock band Your Favorite Enemies has recently played at Canadian Music Week Festival in Toronto where the band member and manager Jeff Beaulieu met up with MusicDish CEO Eric de Fontenay. This "DIY" band has managed every single aspect of its career based on their community values as they rose from their non-traditional music model since their founding in 2006. They are touring thirteen cities in China, appearing at both in Beijing (May 2nd ) and Shanghai (May 8th ) Midi festivals. Joining them will be over ten rock bands from Canada, Netherlands, German, Switzerland, Spain, Australia and Singapore.
Other participating domestic bands include established Beijing rock characters such as Liu Donghong & Sand, Nanwu, SMZB, Yaksa, Voodoo Kungfu, AK47, Brainfailure and Reflector. Some new bands are also showing. The Dancer for example is a new band founded in 2010 with familiar faces from some the biggest names in Beijing rock, including Liu Hao (Joyside), Dong Xuan (Hedgehog) and Wang Xin (Casino Demon). It should be one of the big hits among the new figures.
The festival series takes its second stop in Shanghai, the bustling metropolitan. The Shanghai Midi committee has strived to achieve their goal to "Rock Shanghai", and they are about to make it. The festival will be held from May 6th to May 8th in the Pudong Century Park in Shanghai. The Shanghai Midi will stick to the never-give-in spirit of the festival and bring a feast of performances. The Beijing band Free the Bird, formerly known as Ziyo will also join Midi in Shanghai. Other Beijing Midi performing bands that will continue to rock on in Shanghai include TOOKOO, Yaksa and Reflector. In addition, some local bands representing the hardcore force of Shanghai's rock will be making their presence felt, including Top Floor Circus, Crystal Butterfly, Cold Fairyland, Mushroom Group and MusicDish*China favorite Boys Climbing Ropes. The Shanghai festival will also feature an electric dance stage, which is sponsored by the Shanghai-based well-known electronic party label ANTIDOTE, and will its strong line-up of DJs and high-quality music.
Date/Time: May 6th to May 8th in the Pudong Century Park in Shanghai
Other stops of the Midi-Festival througout this year:
In summer 2011, during August 4th to August 7th, the Ocean Midi Festival will be held in the Olympics Water Park in Rizhao, Shan Dong province. Rizhao, with its longest and widest beach in northern China and low pollution levels, is know as the "garden city" in China and has been rewarded the United Nations Habitat award. Apart from the rock 'n' roll stage, Rizhao Midi will also hold the largest ocean electronic party in China! Fans around China and worldwide will party throughout night and embrace the rising sun over the sea together.
The final stop of Midi is the Yangtze Midi Festival being held for the second time from October 1-4 during China's National Day on the Yangtze Shiyezhou Island in Zhenjiang, Jiangsu province. Shiyezhou Island has witnessed the success of Midi last year, and will no doubt become one of the most influential spot where China's youth culture mixes with rock, as the muddy ground has become an unforgettable experience of Midi fans.
The year-round 2011 Midi Festival is run under the theme with "Love the Bears!". Midi will hold series of live activities in corporation with animal protecting organizations, and together with fans to protest against the abuse of bear bile.
Launched at MIDEM 2010 in Cannes, France, MusicDish*China is the latest online brand from MusicDish LLC, a digital music company, providing a unique insight into China's emerging music industry. Focused on the cultural hubs of Beijing and Shanghai as well as broader markets in Taiwan and Singapore, MusicDish*China has sponsored major events such as Midi Festival and INTRO 2010 and works closely with local stakeholder.
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